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case studies

Selected Work.

01

CRISIS COMMUNICATIONS

LEE COUNTY DEPARTMENT OF PUBLIC SAFETY | 2022

  • Operated within complex emergency response structure

  • Delivered clear messaging under extreme pressure

  • Integrated field insight into communications

Produced real-time updates during Hurricane Ian for more than 750,000 residents, coordinating across Emergency Management, EMS, and Logistics divisions.

Designed accessible, multilingual emergency communications and targeted outreach for the county's most vulnerable populations.

02

institutional stewardship

CITY OF GAINESVILLE | 2023 -- 2025

  • Maintained transparent, trust-centered communications

  • Translated complex policy into public messaging

  • Sustained disciplined, long-range narrative management

Led executive and public-facing communications during a multi-year financial recovery effort that helped support public trust, explain complex budget realities and communicate the city’s progression from recurring audit findings to three consecutive clean independent audits. Integrated messaging across executive leadership, internal and public-facing communications channels.

03

PUBLIC SAFETY | rEPUTATION

CITY OF GAINESVILLE | 2023 -- 2024

  • Aligned stakeholders around unified messaging

  • Shifted communications toward prevention strategy

  • Maintained adaptive, trust-centered communications

Led the communications strategy behind a cross-departmental public safety initiative that contributed to a 78% reduction in firearm homicides over three years. Integrated messaging across police, community partners and elected leadership.

04

STAKEHOLDER RELATIONS

WAKE FOREST HISTORICAL MUSEUM | 2017

  • Advanced preservation of vulnerable historic asset

  • Built trust with marginalized community stakeholders

  • Converted research into lasting public impact

Developed and led the first scientific survey of the historic African American cemetery at Friendship Chapel Missionary Baptist Church, using ground-penetrating radar to map the final resting place of Wake Forest-area residents who had once been enslaved. Located nearly 600 likely burials and a mass grave, resulting in the cemetery receiving designation as a Local Historic Landmark.

05

FUNDRAISING AND ENGAGEMENT

WAKE FOREST HISTORICAL MUSEUM | 2015

  • Leveraged opportunity for institutional growth

  • Led integrated multi-stakeholder initiative execution

  • Expanded capacity through sustainable systems

Led the team that brought a Smithsonian Institution traveling exhibit to the Wake Forest Historical Museum — more than doubling visitation during its six-week run, attracting $40,000 in contributions, and securing broad media coverage.

06

project leadership

CITY OF GAINESVILLE | 2023

  • Led strategic communications for citywide launch

  • Coordinated cross-sector marketing and partnerships

  • Delivered high-visibility event under tight timeline

Led the communications strategy for the inaugural A Very GNV Holiday Parade, taking it from concept to full execution in just three months through disciplined messaging, rapid content development and coordinated outreach across city channels and partners.

07

gOVERNMENT AFFAIRS

CITY OF GAINESVILLE | 2023 -- 2024

  • Led strategic communications for traffic safety initiative

  • Advanced policy through bipartisan legislative engagement

  • Translated tragedy into actionable public safety outcomes

Led the strategy and execution of a bipartisan effort to secure state legislation memorializing a pedestrian hybrid beacon on a state road in honor of a child killed at that crossing, working directly with lawmakers and their staffs across party lines to move the bill forward.

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