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Jennifer Smart
Strategic Communications Director shaping how organizations inform, engage and inspire
Building public trust through clear, consistent and compassionate communication
With experience spanning crisis response, stakeholder alignment and strategic campaigns, I bring both creative and operational strength to every project. I understand how to unite teams, anticipate public response and shape narratives that reflect an organization’s values. My work is guided by purpose, precision and partnership—because lasting impact depends on all three.
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Strategic Communications

Every message should serve a mission. I develop strategic communications that align vision, policy and public understanding—combining research, creativity and collaboration to move ideas into action. From long-term campaigns to day-to-day messaging, my focus is clarity, consistency and measurable impact.

The transportation messaging for the City of Gainesville includes public transit, road construction, traffic safety improvements, mobility on demand, multimodal planning and more. Below is a sampling of the strategic education and messaging collateral from my team.
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Complex Communications

I frequently manage strategic communications in complex environments. One case study is the archive of work our communications team has produced in support of the city's vital public safety mission to reduce gun violence-- an effort that resulted in a more than 40% decrease in firearm homicides over the course of the 2024 calendar year.

Example: Gun Violence Prevention

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